Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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According to Wikert, in addition to focusing on authors who have established communities, professional publishers need to focus on building communities as well to be successful. “You need to figure out how to get involved in the community without appearing like you’re just dipping in and out at will, and you’re taking an active stance in that community to help build it,” he says. “One thing that turns people off most is if a publisher were to show up on a discussion forum, and it was nothing more than an advertisement for one of their new books. So we have to be really careful there, while at the same time, try to foster the development of the community.”
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- Companies:
- John Wiley & Sons
- O'Reilly
E
Janet Spavlik
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