Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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“Especially with business books, people don’t like to read very thick books, [so we cut a manuscript down] to about 50,000 to 55,000 words [for print],” says Chou. “There’s a lot of good information [in the remaining material] that we put on our Web site.”
Chou mentions that, in the future, WBusiness Books is contemplating selling its books by the chapter. “With professional books … [sometimes] you just need one chapter,” he says. “It makes perfect sense.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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