Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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Noren says that O’Reilly was receiving enough of a demand for this option from its customers to consider it a worthwhile experiment. “This makes more sense for some types of books than others, and we’ve seen that reflected in the very preliminary sales data we’ve collected since the launch,” he says. “It’s probably not a good idea for fiction, but it’s a very good idea for cookbooks and other reference works that have stand-alone components.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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