Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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Tapping Into New Technologies
As with other areas of book publishing, new media––and how to not only utilize, but capitalize on, new media––is likely on every professional publisher’s mind. “It’s all about offering quality content,” says John Jenkins, senior vice president and publisher of Washington, D.C.-based CQ Press, and co-chair of the Professional and Scholarly Publishing Division of the Association of American Publishers Books Committee. “That means listening to your market, offering the right content in the format that buyers want––and it won’t always be an ink-on-paper book.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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