Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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While publishers of technology books, such as O’Reilly and Wiley, naturally tend to be ahead of the curve when it comes to digital pursuits––“It’s the nature of the content we write about,” says Noren––other professional publishers are taking more of a slow-and-steady approach. “We’re certainly not at the point to be [selling books by chapter],” says Simonds. “We’re interested and just keeping our eye on it. When we start to get pressure from our customers for that, that’s probably when we’ll start to speed it up.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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