Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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According to Noren, customer response to the books-by-the-chapter option has been “generally very positive” thus far. “We’ve done some nice things to enhance each chapter to improve usability. Because all of our information is in an XML database, we can render each chapter with it’s own table of contents and index. Each PDF is searchable and bookmarked,” he says.
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- Companies:
- John Wiley & Sons
- O'Reilly
E
Janet Spavlik
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