Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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“If you think book publishers just sell [printed] books, you’re in trouble,” says Arthur Chou, publisher, El Monte, Calif.-based WBusiness Books. According to Chou, WBusiness Books, which launched about two years ago, is exploring the use of new technologies in its publishing strategy and is building a committee to specifically address these issues. Currently, the publisher is offering to readers online materials that appeared in the author’s original manuscript, but were cut from the print edition.
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- Companies:
- John Wiley & Sons
- O'Reilly
E
Janet Spavlik
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