Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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“We tend to spend more time evaluating if we want to do something,” Simonds continues. “So we may not be the first kid on the block to do it; we may be the eighth kid. But we’ll be very thoughtful about whether we’ll go down a certain path because we don’t want to take the time and expense for something that customers may not want.” BB
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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