Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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While many professional publishers continue to contemplate this new business model, O’Reilly Media Inc. already has put the theory into practice. In June, the Sebastopol, Calif.-based publisher announced that its customers would now have the option of purchasing book content by chapter in PDF format for $3.99. Allen Noren, director of online marketing for O’Reilly, who spearheaded the books-by-the-chapter venture, explains that this is the company’s attempt to “lower the barriers to acquisition” of information, or in other words, to compete with information that is readily available––and often for free––on the World Wide Web.
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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