Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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“My goal is pretty simple,” Noren continues. “It’s to make our content available in the format our customers want it––in print, on the Web, on their desktops, their PDA, phone, etc. We sell information, not paper.”
Wiley is looking to forms of rich media, such as video, to enhance its Web offerings. On the Wrox Web site, says Wikert, the company has posted training videos of instructors teaching new technologies. “It’s kind of that YouTube generation, so it’s not super-professionally done, but the content is there,” he says. “We’ve put a lot of these up on our site, and found that not only do they attract more and new visitors, but the ‘stickiness’ factor [keeping visitors glued to their screens] goes up considerably.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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