Increasing Sales, One Chapter at a Time
Professional publishers enjoy growth as they experiment with new business models, such as selling books by the chapter.
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Wikert cites Wiley’s Wrox Web site (http://p2p.wrox.com)––a complement to the publisher’s series of “Wrox” books, which are written by programmers for programmers––as a good example of how the publisher is successfully building a community. The site is a forum where programmers can post comments or ask questions of other programmers. “[It’s] been a really nice reservoir for us,” Wikert says, “of knowledge and contacts to tap into for potential authors as well.”
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- Companies:
- John Wiley & Sons
- O'Reilly
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Janet Spavlik
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