Best Practices in Global Book Sales
Different approaches for giving your U.S. titles an international reach.
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Ripley, whose books––based on museum exhibits––feature flashy graphics and complex cover images, works with a single Chinese printer for nearly all worldwide editions, an arrangement worked out in partnership with Spokane, Wash.-based international sales and distribution firm Mint Publishers Group.
“We put through one print run, and we get the benefit of scale, and the publisher and distributor in other countries get the benefit of that scale in terms of the price we charge them,” explains Morty Mint, president and CEO, Mint Publishers Group.
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- Companies:
- Springer
- The New York Times
James Sturdivant
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