Cover Story: Publishers' Outlook 2012: The Industry's Next Bold Move
Is digital the future, or simply โจa growing piece of the evolving publishing landscape? Eight book executives weigh in on the path forward.
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Brian Howard
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Young: Well, when all is said and done, my company has to be fit for purpose, if you like. It has to be excellent in all areas of how it operates. But the great opportunity is to publish bestsellers. If you'd asked me [about our biggest challenge] two or three years ago, I would have said [it] was to get fit for purpose around digital, but I believe we have done that now. I do think there are ongoing challenges, especially as there are so many new devices. I think there needs to be more standardization in our business than there is at the moment.
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