Publishers' Outlook 2011
Our Vacation Bible School (VBS) [church summer camp] programs are being carried in many Christian bookstores, including Lifeway stores, and these are important and growing relationships for Abingdon Press products in all categories.
The launch of our fiction line generated a tremendous positive trend in our sales through trade bookstores such as B&N, Borders and [American Booksellers Association] independents, and we are preparing for a new sales relationship with one of the … big-box warehouse chains. Our future publishing plans will make these traditional bookstore sales channels even more important to us, but for pastoral leadership, church school curriculum, Bibles and VBS products, there is no diminishing role for religious bookstores, and those products fall into some of our most important publishing categories.
- People:
- Jeffrey Mathews
- John Wiley