Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: Are new digital products starting to become more free-standing, rather than supplemental to the print book?
Hummel: We are starting to play around with those things through our Law School Exchange [website for law faculty]. We are delivering books that are electronic only, and we create those a bit differently than we would our traditional print books ... [developing] things that are supplemental, but could be used separately from the book, such as quizzes.
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