Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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It gets to be difficult from a publisher's perspective to think about building digital offerings in the native application manner because you're right back in the software world, which most of us got away from with the advent of the Web. It was much easier to develop products that worked on a browser because you could develop them once, and it was easy to update. With software products, you have to continuously update as the operating system changes, so there is a lot of overhead that goes into managing and developing your localized applications. It can be much more costly than developing a Web application.
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- People:
- Jeffrey Mathews
- John Wiley
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Jim Sturdivant
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