Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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[Students] want that just-in-time delivery. The idea of having to go to a physical location to buy a book is not as satisfying to sudents who come in with exposure to and familiarity with digital delivery, [and] familiarity with Amazon. …
I think those sort of things are impactful to anyone else who is trying to sell content. … You want to own that relationship with the user and continue to have him or her come back … to get whatever additional content he or she is going to need. BB
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