Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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Jeffrey Mathews, Vice President, Corporate Strategy and Business Development, Scholastic Inc.
➜ Scholastic continues to pursue innovation in book distribution and marketing, reacting to—and influencing—evolving reading habits in a market encompassing everything from picture books to plugged-in teens to young adult titles with not-always-predictable broad cultural appeal.
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