Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: How has your product mix changed to reflect shifting consumer needs and demands?
Alexander: Our relatively new Abingdon Fiction titles are much more trade-oriented than our longstanding offerings in church school curriculum, theology texts and pastoral studies. We have also given top priority to publishing in multiple formats and bindings for the new "Common English Bible," and there are many new ancillary products related to [it] that are planned [such as study Bibles, gift editions and children's illustrated versions].
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- John Wiley
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Jim Sturdivant
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