Publishers' Outlook 2011
BB: Do you anticipate more integrated print/digital offerings in 2011, or will the trend be toward replacing print with digital?
Mathews: We believe there are significant opportunities to integrate digital and print for young readers, as we've shown with "The 39 Clues," "Skeleton Creek" and other series. We have a number of programs in development, including an extension of "The 39 Clues," due to the popularity of these properties. There may be some substitution of print with digital, but ... [we see this as] an opportunity to enhance the reading experience for kids and get more kids reading. For example, fully a third of kids polled in the 2010 Scholastic Kids and Family Reading Report said they would read more books if they had access to e-books.
- People:
- Jeffrey Mathews
- John Wiley