Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: Which products/segments do you expect will see the most revenue growth in 2011?
Mathews: Young adult (YA) isn't just for kids anymore—YA will produce good results as we continue to see more adults reading this genre and as more e-book versions of YA novels are sold. Multi-media titles such as "The 39 Clues" will continue to be popular with middle-grade readers. Children's e-books (other than YA) will begin to gain traction in 2011 as child-focused e-reader software, apps and devices come to market.
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- People:
- Jeffrey Mathews
- John Wiley
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Jim Sturdivant
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