Publishers' Outlook 2011
BB: Do you anticipate more integrated print/digital offerings in 2011, or will the trend be toward replacing existing print products with digital?
Hummel: I think that is very much still in the nascent stages. I anticipate that we will continue to live in both worlds for awhile.
If you consider, for example, how students use the core case materials—the case books—they spend a lot of time on a page or two, heavily invested in understanding the concepts and elements of a particular case, and they write their notes in the margins, and they highlight and do all these things that print does a fantastic job of facilitating. Digital offerings are getting better with those functions, but they haven't yet completely reproduced what is possible in a print book. … For an invested, deep, interactive reading experience, print still does a really good job.
- People:
- Jeffrey Mathews
- John Wiley