Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: What retail trends do you expect in 2011? How will changes in the retail landscape affect large trade publishers such as yourself?
Mathews: In addition to selling through retail outlets, Scholastic distributes extensively through schools where we conduct 115,000 school-based book fairs each year and where nearly 1 million teachers participate in the Scholastic Book Clubs program. By taking books directly to kids and their families, and by encouraging kids to choose the books they want to read, we keep great books in front of kids and their parents despite changes in the retail landscape.
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