Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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Alexander: We will be publishing more titles across the entire program—growing those categories where we see potential and publishing fewer titles, especially in print editions, in categories that have peaked or are in decline. In our Cokesbury chain, we are giving increased emphasis to products from the entire array of publishers/vendors in order to increase options for customers without over-burdening our own publishing and production activities.
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