Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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Book Business interviewed executives from a number of companies in various segments of the book publishing market to get a clearer picture of where the industry seems to be heading in the new year and decade.
Adam Rothberg, Vice President, Corporate Communications, Simon & Schuster
➜ Simon & Schuster (S&S) has been at the forefront of digital publishing, including the launch of the comprehensive Simon & Schuster Mobile version of its website in July 2010 and recent success with apps for "The Bro Code" and "Choose Your Own Adventure" book series. The company now seeks to position itself for further growth in the e-book and mobile markets.
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- People:
- Jeffrey Mathews
- John Wiley
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Jim Sturdivant
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