Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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[Product decisions] also are impacted by faculties' use of classroom management systems [such as Blackboard or West Academic's Twen] ... which allow them to have different types of interactions with students than they otherwise would have had available to them. They are using those tools to deliver their own types of content, to measure students' understanding of things, to do things like instant polling to get a sense of students' comprehension of whatever they are covering in class that day. So those tools are changing how people are using [and] accessing content.
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