Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: Do you anticipate more integrated print/digital offerings in 2011, or will the trend be toward replacing print with digital?
Spilka: We see a growing demand for digital books. Over the next several years, we're going to see more flexible and customizable delivery of content/solutions, more digital license-based business models, e-books, e-learning, branded and vertical websites, online advertising and nontraditional revenue. We are becoming more and more focused on end-users: delivering greater ease of use/purchase [and] discoverability; and providing 24/7 access and support.
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- John Wiley
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