Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: What other important distribution/retail trends are you expecting for your market in 2011?
Hummel: I think we'll see more and more resellers developing their own electronic delivery platforms. We've seen Amazon and Barnes & Noble developing their own ecosystems ... [such as Barnes & Noble's] Nook Study, which is specific to textbooks. You've seen that with the Nebraska Book Company—all these retailers that are looking to have and own that digital relationship with students because they recognize that that is the direction the student users are going.
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