Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: With the release of NOOKcolor and other new tablets, do you expect 2011 to be a breakout year for children's e-books?
Mathews: Yes, the color Nook and other e-readers can now address some of the issues that have, so far, limited children's e-books, but there remain other usability factors unique to how kids and parents read and buy books that will need to be addressed before the market breaks away. Scholastic has announced that we will introduce an e-reader (software) in 2011 that will be specifically designed to meet the needs of children and families.
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- Jeffrey Mathews
- John Wiley
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Jim Sturdivant
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