Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
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BB: What other trends or opportunities will impact the way you sell materials in 2011?
Spilka: We have initiated a pilot project with DeepDyve [an online STM content rental service] that will make selected Wiley-Blackwell journals available through their "Research, Rent, Read" access model. The project focuses on 26 journals in biotechnology and will evaluate whether DeepDyve's enabling technology and 24-hour, view-only rental access to articles is a useful channel to market in a discipline where researchers typically do not have access to … institutional library [resources].
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