Publishers' Outlook 2011
Book executives look toward the coming year with cautious optimism, and continue to forge ahead into the digital publishing space.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
BB: How will the evolving mobile market affect your marketing and distribution efforts?
Mathews: Social media, mobile [and] online are all great marketing tools to acquire new customers and to convert impressions into purchases, in addition to creating more opportunities to read books. A key element of Scholastic's marketing and distribution model has always been to engage parents and teachers as drivers and influencers of kids' book purchases, and we will continue to do this both for digital and print products.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 AllNext »
0 Comments
View Comments
- People:
- Jeffrey Mathews
- John Wiley
E
Jim Sturdivant
Author's page
Related Content
Comments