Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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An Uphill Economic Battle
The current economy has not been kind to anyone. And, publishers are definitely feeling the impact, especially as costs increase across the board. “Right now printing costs and distribution costs are the immediate concern. Where are they headed and what will the impact be for all of us—retailers and wholesalers included—if costs continue to rise?” asks Mary Ann Sabia, vice president and associate publisher of Watertown, Mass.-based Charlesbridge. “Increased transportation costs, in particular, make the existing practice of returning books seem more and more anachronistic.”
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Missy Smith
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