Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
By
Missy Smith
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Publishers are finding that it is not enough to release the ordinary, run-of-the-mill book to this generation of children that is growing up with technology all around them. In the children’s book publishing industry, innovation is key, says Berry. “A cute children’s storybook with a moral message will probably never see the light of day—it’s not innovative or new,” he explains. “The only way to get your books noticed is if you have a unique presentation integrated into the book.”
0 Comments
View Comments
E
Missy Smith
Author's page
Related Content
Comments