Vying for Attention
According to Norris, publishers releasing book series are taking advantage of a great opportunity. “Series books are just getting bigger and bigger, and authors who have built up their brand names over time are almost always sure hits,” he says.
Candlewick Press reports that its series are, in fact, doing quite well for the company, including its “Judy Moody” series, its “Encyclopedia Mythologica: Fairies” pop-up series, and its “Ology” series, which includes the new “Monsterology” and “Spyology,” which will be published in November. In addition, Candlewick published “Where’s Waldo: The Ultimate Travel Collection” this spring in paperback with gatefolds and a page-saving band. “It feels very fresh, and the new format aged up Waldo a bit for his nostalgic fan base,” says Emanuel. “Our aim is to take all this excitement and make something of it—it’s a fun way to find growth and increase our market share.”