Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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In addition to the “Harry Potter” series, several Scholastic books that have experienced strong sales include: “The Invention of Hugo Cabret” by Brian Selznick, “Henry’s Freedom Box,” illustrated by Kadir Nelson, “Elijah of Buxton” by Christopher Paul Curtis and “Allie Finkle’s Rules for Girls,” the first middle-grade series by Meg Cabot. Another picture book that is doing well for Scholastic is “Zen Ties” by Jon J. Muth, which has been on The New York Times Best Sellers list since its publication in February.
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Missy Smith
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