Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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HarperCollins is finding that its most successful series are those focusing on specific main characters. “The major trends are focused on specific characters, like our ‘Fancy Nancy’ series at the picture-book level, which is aimed at 3- to 8-year-olds, and at the tween reader (ages 8 to 12) with series like ‘Warriors,’ and for the teen reader, … series like ‘Pretty Little Liars,’” says Katz.
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Missy Smith
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