Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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On top of the tight margins that publishers already face, fuel and paper prices are higher, but discretionary income is lower, says Norris. “Publishers need to walk a fine line to price their products in such a way [that] they still make money and still attract buyers,” he advises. “The economy is going to slap the trade book industry around in 2008; there’s no question about it. How quickly publishers and retailers get back on their feet and how much stronger they’re going to be when the economy comes back is up to them.”
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Missy Smith
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