Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Amid Challenges, Publishers See Growth
Even in the face of today’s challenges, everyone that spoke with Book Business reported that his or her company’s sales are either holding steady or on the rise.
“In this [challenging publishing] environment, Charlesbridge sees opportunities for continuing growth through a sustained focus on quality and a gradual expansion of our list,” says Sabia. Charlesbridge is building on its picture-book success by expanding its reach to include early readers through a more diverse offering of titles, including chapter books, middle-grade novels and nonfiction. It has enjoyed much success this year with “Global Babies Hello,” “Bumblebee Bat” and “Lola at the Library.”
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Missy Smith
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