Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Keeping Pace With Technology
“Of course, the elephant in the room for everyone in the trade-book value chain is the decline in the number of young readers, who have more entertainment and leisure options than you can imagine,” says Norris. “The publishers are just stuck doing this dance with the dreaded ‘other media.’ They compete with it, but they also want to exploit it to help sell books. And figuring how to convince people that books are where the content-filtering process ends in a world full of free content is the ‘Holy Grail’ for this industry.”
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Missy Smith
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