Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Of course, Scholastic has learned that a series can turn into a craze among children as well as adults. “Last year, we published the seventh and final book in the ‘Harry Potter’ series, which was a record-setting success,” says Ellie Berger, president, Scholastic Trade. “‘Harry Potter’ is now a classic for us with new young readers ready to start their Hogwarts journey every year.”
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Missy Smith
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