Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Chronicle Books has seen a steady increase in sales the last several years, according to Boral. “Our children’s business is up year-over-year, and we just had our biggest August in the last seven years, which was no small feat,” he says. “Titles that are doing exceptionally well and surpassing expectations include ‘Wave’ by Suzy Lee and ‘Little Hoot’ by Amy Krouse Rosenthal. These are both examples of distinctive publishing being embraced by retailers and consumers alike.”
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Missy Smith
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