Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Despite these challenges, some publishers are optimistic about the children’s book market. Several agree that even when financial times are tough, children’s books will continue to thrive. “The economy is, of course, of great concern,” says Katz. “Having said that, children’s books still sell in tough economic times because adults are willing to give up certain expenses before they cut back on books for children and teens.”
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Missy Smith
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