Vying for Attention
Children’s book publishers discuss the challenges of attracting readers and retailers in an increasingly competitive market.
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Missy Smith
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Even still, with the obstacles that publishers face to reach this generation of young consumers, some agree that books have staying power, regardless of closing bookstores, ever-evolving technology and difficult financial times. “In spite of a challenging economy, parents still seem interested in providing their children with good books,” says Berger. “As a children’s-only publisher, we will continue to publish good, quality, engaging books that kids want to read.”
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Missy Smith
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