Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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“Because we’re a relatively small company, we have the flexibility to respond a little quicker than some of our competitors,” says Ted Adams, president. “Nimbleness allows us to get in those markets sooner than other folks. We keep an eye on what’s out there and jump in as quickly as we can. We also experiment as much as possible.
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James Sturdivant
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