Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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A ‘Frictionless’ Environment
“It has to do with the need for frictionless choices,” Jensen stresses. “If there’s a barrier … [users] will go elsewhere. There is just too much to choose from [on the Web].”
The NAP applies this principle to its podcasts and plans the same level of usability for video content.
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James Sturdivant
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