Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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“We’re trying to make it as convenient as possible and as diverse as possible—the exact opposite of Kindle [e-book] readers,” says Bob Kasher, director of sales at MPS Mobile. “We’re not requiring anybody to go out and buy a brand-new machine.”
Kasher says he had expected most of the initial interest to come from publishers interested in marketing their titles via mobile means, but his experience thus far with the Global Reader has surprised him. “For the most part, I would have to say that the response I’ve been getting out of publishers has to do with selling content—either pay-per-view subscription, by the chapter, whatever—as opposed to making it available for promotional opportunities, which I find very interesting,” he says. “
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James Sturdivant
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