Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“At the moment they are reading a blog or they have something else going on, if there’s an audio version, they can click on it and do the dishes while listening to it,” Jensen says. “That fits their schedule.”
Of course, it’s no secret that the Web offers boundless marketing and selling opportunities, especially if one is willing to accept a lag on profitability. For IDW, the decision to offer free content on Web sites like Wowio.com came as a result, Adams says, of “learning the lessons of what works successfully with YouTube and Facebook”: video promotion, user-generated content and partnering with providers who enjoy a significant Web presence.
0 Comments
View Comments
James Sturdivant
Author's page
Related Content
Comments