Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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The significance of these developments is not lost on Merriam-Webster’s Morse either.
“In the Asian market, this is the dominant way that people look up words,” he notes. Merriam-Webster currently offers a Web-based service through Verizon, but is planning a dictionary application for the iPhone.
“We believe it’s incumbent on us … to be ubiquitous, to be every place that people want information on language,” he says. “As it turns out, that is still predominantly print. Right behind print is the Web site, but behind that and a really important player that we want to move to is dedicated handheld devices.”
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James Sturdivant
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