Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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“There’s an exponential rise in cost based on the level of quality that you want,” he adds. “If you want hi-def, you’re going to spend $7,500–$10,000, but if what you’re producing is going to be viewed on iPods, that’s a terribly small screen, and the expectations are much lower in the audiences who are seeing these things.”
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James Sturdivant
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