Risky Business
To succeed in multimedia publishing, leading executives say you must not only be willing to try new things, but more importantly, be willing to fail.
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The ability to harness the distribution of discrete content to the ease and availability of mobile delivery devices seems an obvious win to Kasher, who envisions the format really taking off with chapters, short stories, travel guides, dictionaries and translation works.
What is important, Jensen says, is that publishers think in terms of options that fit customers’ needs, “as opposed to the ones that the publisher wants to provide.”
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James Sturdivant
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